Born from motherhood…

Wild Yasmin was born from a simple desire to care for my baby's skin using ingredients I could trust.

Like many new mums, I found myself searching for gentle, natural products made with simple ingredients and free from unnecessary additives. When I couldn't find exactly what I was looking for, I began creating my own skincare using traditional ingredients that have been valued for generations.

What started in my own kitchen soon became a passion. I discovered the nourishing benefits of grass-fed tallow and the gentle nature of calendula, carefully infusing each batch to create products designed to comfort and care for delicate skin.

Today, every Wild Yasmin product is handcrafted in small batches using thoughtfully selected ingredients and inspired by the belief that skincare doesn't need to be complicated. Our products are made to nourish mums, babies, and growing families with simple, natural care rooted in tradition.

Thank you for being part of our journey.

With love,

Shona x
Founder, Wild Yasmin