Rooted in Tradition
At Wild Yasmin, we believe skincare should be simple, gentle, and rooted in nature. That's why we carefully select traditional, nourishing ingredients that have been trusted for generations. Every ingredient in our products is chosen with purpose — to soothe, protect, and support delicate skin without unnecessary additives. We are committed to transparency, so you can feel confident knowing exactly what goes into every jar we make for mums, babies, and the whole family.
Our Signature Calendula Infused Tallow
(Adeps Bovis, Calendula Officinalis Flower Extract)
At the heart of every Wild Yasmin product is our signature Calendula Infused Tallow — a traditional skincare ingredient made by slowly infusing calendula flowers into pure grass-fed beef tallow. This gentle, nutrient-rich blend is the foundation of our range and the reason our products feel so nourishing on even the most delicate skin.
Grass-fed tallow has been used for centuries to support healthy skin. Rich in vitamins A, D, E and K, its natural composition closely resembles the oils found in our own skin, allowing it to absorb beautifully without leaving a heavy or greasy feeling. It helps to moisturise, soften and support the skin's natural protective barrier.
Calendula, often known as the "skin-soothing flower", has long been treasured for its calming properties. Traditionally used to comfort dry, sensitive and irritated skin, calendula is especially loved in baby skincare for its gentle nature.
Together, calendula and tallow create a deeply nourishing infusion that helps protect and care for skin of all ages. From newborn babies and growing children to mums and the whole family, our signature infusion provides simple, natural skincare that works in harmony with the skin.
We choose this traditional combination because we believe the best skincare doesn't need a long list of ingredients—just a few exceptional ones, thoughtfully prepared and carefully sourced.
Zinc Oxide
Zinc oxide is a naturally occurring mineral that has been used in skincare for generations. It is especially valued for its ability to create a gentle, breathable barrier on the skin, helping to protect against moisture and external irritants.
In baby skincare, zinc oxide is most commonly used to help soothe and protect delicate skin in areas prone to redness and irritation. By forming a protective layer on the skin's surface, it helps shield against wetness and friction while allowing the skin to remain comfortable.
Unlike many synthetic ingredients, zinc oxide is gentle, non-irritating, and suitable for sensitive skin, making it a trusted choice for babies, children, and adults alike. It is particularly beneficial for protecting skin in nappy areas, dry patches, and areas exposed to everyday rubbing and chafing.
At Wild Yasmin, our zinc oxide is non-nano meaning the particles are too large to be absorbed by the skin. They therefore remain on the surface where they provide a gentle, protective and natural barrier that works alongside our signature calendula infused tallow, helping to soothe, protect, and support healthy skin for the whole family.
Shea Butter
Shea butter is a rich, natural butter extracted from the nuts of the shea tree. Prized for centuries for its nourishing and moisturising properties, it helps to soften and condition the skin while supporting the skin's natural barrier.
Naturally rich in vitamins and fatty acids, shea butter provides lasting hydration and is traditionally valued for its soothing properties making it especially beneficial for dry, sensitive, or delicate skin. Its gentle nature makes it suitable for the whole family, from newborn babies to adults.
At Wild Yasmin, we use unrefined shea butter to complement our signature calendula infused tallow, creating skincare that deeply nourishes, protects, and comforts the skin naturally.
Beeswax
Beeswax is a natural skincare powerhouse valued for its protective and conditioning properties, it seals and creates a breathable barrier that locks in moisture while protecting against environmental stressors.
Rich in naturally occurring compounds including vitamin A, beeswax helps keep skin soft, smooth, and nourished without feeling heavy. Its gentle nature makes it suitable for sensitive skin and beneficial for the whole family.
Vitamin E
Vitamin E is a naturally occurring antioxidant that helps support and protect the skin. Widely used in skincare, it helps to condition and nourish the skin while supporting the stability and freshness of natural formulations.
Known for its moisturising properties, vitamin E helps leave skin feeling soft, smooth, and cared for. Its gentle nature makes it suitable for sensitive skin and beneficial for the whole family.
At Wild Yasmin, we include vitamin E to complement our nourishing ingredients, helping to support healthy-looking skin and enhance the quality of our products.
Cocoa Butter
Cocoa butter is a rich, creamy butter naturally extracted from cocoa beans. Renowned for its deeply nourishing and moisturising properties, it helps to soften the skin and lock in hydration, leaving skin feeling smooth and protected.
Naturally rich in fatty acids and antioxidants, cocoa butter supports the skin's natural barrier and is particularly beneficial for dry or delicate skin. Its gentle nature makes it suitable for the whole family, from babies to adults.
At Wild Yasmin, we use cocoa butter to enhance the nourishing qualities of our formulations, helping to create skincare that comforts, protects, and leaves skin feeling beautifully soft.
